April 5, 2018… The United States Patent and Trademark Office awarded Certificates of Trademark Registration to SRI Management for each of the three key signature programs that the company has developed and implements across its senior living portfolio. These include ARTFUL Dining®, ZESTFUL Activities® and HEARTFUL Care®.
Nutrition, physical and social activity, and individualized care programs are known to add value and quality-of-life to elderly lives. The senior housing industry views these aspects in a functional capacity, providing them as “check boxes” in a list of needs in communities. SRI’s consumer research, however, has revealed these categories as areas of primary importance and opportunities for differentiation in the process of selecting a retirement lifestyle.
“SRI Management has been focused on the needs and the “wants” in senior living for more than two decades,” stated Don Bishop, CEO at SRI Management. “During that time, we have not only come to recognize the services and attributes that drive demand and satisfaction levels, we have prioritized them and made them pillars of what we believe and stand for.”